Ship faster. Scale safely. Thrive in the AI era.

HAROTO is a boutique technology & product consultancy helping teams and leaders turn AI into real execution—plus better discovery, better conversion, and better decisions.

Who we're for

Startups scaling product

Need to ship faster without breaking things

Enterprises modernizing teams

Adopting AI and improving engineering practices

Executives upgrading for AI

Individuals learning to leverage AI in their work

What we help with

Senior-level support for the challenges that actually slow teams down.

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Fractional CTO & Tech Leadership

Engineering strategy, delivery systems, and decision-making at the executive level.

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Product & Delivery Consultancy

Turn unclear objectives into executable roadmaps with measurable outcomes.

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Platform Reliability & Modernization

Performance, stability, and observability that scales with your growth.

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Team & Process Enablement

Hiring, structure, and rituals that make teams own outcomes.

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Technical Due Diligence & Vendor Coordination

Audit, evaluate, and de-risk technical decisions and partnerships.

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Product & Tech Mentoring

One-on-one mentoring for product managers, tech leads, CTOs, and founders.

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How we work

Simple process. Clear outcomes. No mystery.

1

Diagnose

Understand the real problem. Talk to the team. Look at the code. Find the leverage points.

2

Plan

Define what good looks like. Prioritize ruthlessly. Build a roadmap you can actually execute.

3

Deliver

Ship. Measure. Adjust. Build capability that stays after the engagement ends.

What you get

Outcomes that matter. Measured, not assumed.

Ship faster

Release velocity without the chaos. Predictable delivery that teams can sustain.

Prioritize better

Clear trade-offs and focus. Less thrashing, more progress on what matters.

Reduce risk

Fewer production surprises. Better observability. Confidence in your platform.

Build ownership

Teams that take accountability. Less dependency on individuals. Stronger culture.

Align tech with business

Technical decisions that support growth and product strategy—not fight against it.

About the Principal

Vangelis

CTO & Founding engineer at Doctoranytime

Engineering background with deep involvement in product strategy and growth execution. I've led teams through the scaling challenges—delivery velocity, reliability, platform evolution, and cross-functional alignment.

Hands-on when needed, strategic when it matters. I can advise at the exec level and still go deep with engineers on architecture or code. Strong bias for pragmatic solutions, measurable outcomes, and shipping.

Operator, not slideware.

Recent work

Examples of the problems we help teams solve.

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ReliabilityArchitectureObservability

Healthcare Platform

Appointment Booking at Scale

Critical appointment booking system was unreliable under peak load. Missed bookings, frustrated users, lost revenue.

Outcomes

  • 99.9% booking reliability (up from 94%)
  • Zero missed bookings during peak hours
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DeliveryProcessDevOps

B2B SaaS Company

Release Risk Reduction

Releases were risky and unpredictable. Team avoided shipping on Fridays. Rollbacks were common.

Outcomes

  • Release confidence increased—team ships any day
  • Rollbacks reduced by 80%
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ProcessLeadershipProduct

Growth-Stage Startup

Product & Engineering Alignment

Product and engineering weren't aligned. Roadmap changed constantly. Engineers felt like task-takers.

Outcomes

  • Roadmap stability improved significantly
  • Team velocity increased after initial dip
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AISearchElasticsearchML

E-Commerce Platform

AI-Powered Search & Discovery

Product search had high zero-results rate and poor relevance. Users couldn't find what they needed.

Outcomes

  • Zero-results rate reduced by 60%
  • Search-to-purchase conversion up 35%
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AITransformationStrategyProcess

Professional Services Firm

AI Era Transformation Sprint

Team drowning in tools, no adoption, no measurable impact from AI investments.

Outcomes

  • Proposal creation time cut in half
  • Research quality improved with better sourcing
  • Team adoption reached 80% within 4 weeks
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Trusted by teams building mission-critical products

Vangelis helped us go from constant firefighting to actually shipping with confidence. He gets engineering and business.

CEO

Growth-stage startup

Direct, pragmatic, and actually useful. No fluff, just real advice that we could act on immediately.

VP Engineering

B2B SaaS company

Common questions

Answers to things people usually want to know.

You work directly with senior operators who've built and scaled engineering teams. No junior consultants, no handoffs, no decks that sit in a drawer. We focus on outcomes you can measure.

It depends on the challenge. Sprint diagnoses take 1-2 weeks. Project work runs 4-12 weeks. Advisory retainers are ongoing monthly. We'll figure out the right fit in our first conversation.

We can review code, pair with engineers, and dive deep when needed. But our focus is on leverage—the decisions, systems, and processes that multiply what your team can do.

We augment, not replace. We work with your CTO, VPE, or engineering managers to solve specific problems. The goal is to build capability that stays after we're gone.

We've worked across healthcare, fintech, B2B SaaS, and marketplaces. The patterns of scaling engineering teams translate well across domains.

Book an intro call or send us a message. We'll discuss your situation, give you honest feedback on whether we can help, and go from there.

Ready to move faster?

Let's discuss your situation. No pitch, no pressure—just an honest conversation about whether we can help.